The allure of ‘old money’ style is timeless, drawing inspiration from European royalty and the sophisticated East Coast elite ...

People in China are embracing quiet luxury. Some Chinese influencers have spent the summer curating tutorials on the old money aesthetic. Online retail platforms are also offering stealth wealth looks ...

It really is the millennium all over again — at least in the fashion world. Tinted sunglasses, claw clips, and spaghetti straps have taken over TikTok as Gen Z evokes nostalgia for Y2k trends. But ...

Prep is back—kind of. This time around, however, it’s called the “old-money aesthetic,” and it describes a complicated and divisive trend that’s been proliferating on social media. On TikTok and ...

The old money fashion style has never felt more relevant. In a time when the world is craving substance over spectacle, the refined aesthetic once reserved for legacy families and private clubs is ...