Credit: Screenshot: TikTok UK / YouTube. Last month, TikTok UK released a 60-second ad with a simple premise: a father is moving into a new home, and his daughter has come to assist. But what really ...

Google’s grip on the nearly $300 billion search advertising business is loosening. For years, the tech giant has seemed invincible in this corner of the ad market, which is the foundation of its ...

Gen X and millennials might have made “google” a verb, but Instagram and TikTok are now the preferred search engines for Gen Z when seeking local results. According to a new study of 1,002 U.S.

When a Gen Z foodie wants the best sushi spot in town, they’re more likely to scroll TikTok than search on Google. In an era where short-form videos, influencer recommendations, and visual inspiration ...

Your browser does not support the video element. Google's dominance is facing new challenges as search habits shift. Social apps like TikTok and AI chatbots like ...