It’s nearly impossible to accuse ad tech of being behind on automation. In fact, ad tech is now built on algorithms, all designed to maximize yield for buyers and sellers. Today, every impression has ...

BEFORE THEY’RE CHARGED. ANOTHER VOTER EFFORT IS AIMED AT TTGEING MALE BALLOTS INTO THE HANDS OF AFRICAN-AMERICAN AND OTHER MINORITY VOTERS. YOU MAY BE SEEING THESE NEW DIGITAL MEDIA ADS ON YOUR SOCIAL ...

While an integral component of the AdTech industry, ad ops remains a rather confusing term. If you try to google it, you will find an entire set of definitions, some of which may be quite dissimilar.

In the realm of digital advertising, managing investments across various media channels is essential. This process, known as ad operations, aims to meticulously measure, track, and optimize ...

In two recent interviews, Jarred Wilichinsky, Paramount’s SVP of ad operations, explained the story behind the Paramount ad experience. He discussed what it took to oversee three different properties’ ...

HUMAN Security’s Satori Threat Intelligence and Research Team uncovered and took down a sophisticated ad fraud operation dubbed VASTFLUX consisting of more than 1,700 spoofed apps targeting 120 ...