From Mother NY comes a new re-branding campaign for Optimum, an Internet, phone and television company owned by cable giant Cablevision. Though most of us Midwesterners are pretty unfamiliar with the ...

BETHPAGE, N.Y., Sept. 6, 2012 /PRNewswire/ -- Cablevision Systems Corp., (NYSE: CVC) today unveiled a new Optimum logo and the company's first branding campaign in nearly 10 years, focused on ...

The logo, which will be used across all Optimum consumer-facing properties, is part of a new, overall redesign of the brand. It reflects a cleaner and much more simplified approach to design, ...

The initial flight of television advertising will begin running in the New York metropolitan area tomorrow, and will continue for several weeks, followed by a second series of television spots ...