Pritzker Private Capital (“PPC”), a leader in family direct investing, today announced the launch of PPC University, a series of customized, graduate-level business education courses developed and ...

Larry Kim tells us about 13 online PPC marketing courses you can take to either brush up on skills or advance your knowledge. The programs offer a comprehensive overview of paid search advertising.

PPC management is the process of creating, executing, and optimizing a brand’s PPC strategy. There are several key responsibilities and duties within PPC management to deliver effective and efficient ...

Every competent SEO knows that “SEO is not an island.” We need to work with different stakeholders to align our marketing efforts. But one of the most underutilized relationships in marketing teams is ...

One of the great tragedies of the digital marketing world is that “PPC” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer ...