PPC management is the process of creating, executing, and optimizing a brand’s PPC strategy. There are several key responsibilities and duties within PPC management to deliver effective and efficient ...

There’s no universal “cheap” or “expensive” option. What matters is that you align expectations with investment. What also matters is that you set reasonable expectations for your vendor and the ...

PPC, Pay-Per-Click, is a form of advertising that is well known to internet marketers and online business owners. However, there are just as many professionals who do not fully understand PPC and how ...

PPC keyword management gets a fair amount of attention as a topic of conversation (at least in the world of PPC pros!). It’s also a topic that sends my brain into overdrive when clients mention it.

Despite the hype surrounding automation and machine learning, managing a PPC account requires human hands on the wheel. If anything, all these capabilities make it more complex. So set and forget, but ...

Editorial Note: Talk Android may contain affiliate links on some articles. If you make a purchase through these links, we will earn a commission at no extra cost to you. Learn more. Effective PPC ...

Note: We now have an updated version of this article published in 2017: Do you need a PPC management expert? In the battle for marketing dollars, SEO and PPC (pay-per-click) are in constant ...

When my partner and I started our PPC agency we had the goal of being as lean as possible. We sat down and ruthlessly wrote out a list of our must-have PPC management tools. We were dead set on being ...

Don’t get us wrong, you can chug as many iced coffees and hustle all you want, but even the top marketing teams can’t pull everything off! It is understood by fast-growing companies. This is the ...