The metaverse and virtual reality worlds offer a whole new avenue for advertisers and marketers. But a new study led by a Northeastern University researcher delivers a warning for brands looking to ...

Influencer marketing has evolved far beyond chasing likes and follows. As consumers demand more authenticity, personalization and value from the brands they engage with, new trends are reshaping how ...

The pandemic has disrupted the influencer marketing industry. But it's not time to completely throw out the rulebook, as most of the changes are accelerations of pre-existing trends, rather than ...

Colleen McClain, Olivia Sidoti and Monica Anderson contributed to this chapter. For many Americans, life in the early days of COVID-19 was lived on screens. Schools pivoted to virtual learning and ...