JCPenney's "Big Book" catalogs used to span 1,000 pages. — -- In a blast from the past, sort of, JCPenney is bringing back old-school mailings to draw customers to its website and brick-and ...

Once 1,500 pages, Penney’s Big Book dropped to well below 900 pages a few years ago. Since 2003, Penney has been shrinking its catalog operation, closing fulfillment centers and telemarketing ...

The thick, heavy Sears and J.C. Penney catalogs that brought store displays to American living rooms slimmed down and gave way to targeted mailings once websites could do the same thing.

Catalogs have undergone a steady recalibration over the years in response to technological changes and consumer behavior. The thick, heavy Sears and J.C. Penney catalogs that brought store ...

Catalogs have undergone a steady recalibration over the years in response to technological changes and consumer behavior. The thick, heavy Sears and J.C. Penney catalogs that brought store ...

The number of catalogs mailed each year dropped about 40% between 2006 to 2018, when an estimated 11.5 billion were mailed to homes, according to the trade group formerly known as the American ...

Catalog retailers, reeling from U.S. postal rate increases, have responded with pint-sized catalogs this holiday season. Author: Associated Press Published: 3:14 PM PST November 30, 2024 ...

The thick, heavy Sears and J.C. Penney catalogs that brought store displays to American living rooms slimmed down and gave way to targeted mailings once websites could do the same thing.