PepsiCo announced this morning that it is extending The Pepsi Challenge into 2026, as it claims Pepsi Zero Sugar defeated Coke Zero. The team dropped a ton of new info about the results of the Taste ...

PURCHASE, N.Y., Dec. 3, 2025 /PRNewswire/ -- 50 years ago, PEPSI® put its cola to the test and America agreed: Pepsi tastes better than Coke. Now, with growing consumer demand for great-tasting ...

ORLANDO, Fla. — Pepsi is celebrating its 50th anniversary by bringing back the classic “Pepsi Challenge with tour stops all over the Country, including Orlando. The challenge which initially started ...

Pepsi is bringing its revived Pepsi Challenge to Atlanta from May 8–11, inviting locals to a blind taste test against Coke Zero Sugar at multiple city locations. Participants who choose their favorite ...

"The Choice," directed by Academy Award ® –winning filmmaker Taika Waititi, exposes a phenomenon called The Pepsi Paradox – the idea that when labels and bias disappear, cola drinkers prefer the taste ...

One of the most dramatic matchups of the 20th century wasn’t in sports — it was about cola. The battle had been brewing for some time: Pepsi first emerged in 1893 and by the 60’s found itself facing ...

In a nation much divided over everything from health insurance to Renee Zellweger’s plastic surgery, it’s probably just overkill to relive the heydays of Pepsi Challenge in the mid-70s and early 80s.