Developing a perceptual map is an important element in determining marketing strategy for your firm, especially when it comes to finding the optimal positioning for your brand. A perceptual map takes ...

A perceptual map is a diagram that market researchers and businesses use to show and comprehend how target buyers perceive and feel about a specific brand or product. A different name for perception ...

Health Communication; Research Methods; Statistical Modeling. Development of effective health campaign message strategies; Development of perceptual mapping and cognitive modeling and simulation tools ...

There is nothing like a decent perceptual map. Whether it’s derived from similarity scaling, vectors, multi-dimensional scaling (my favourite) or just a simple two-dimensional analysis – what you get ...