In the late 1980s, my best friend Jody had glorious naturally curly hair. Mine? Poker straight. I hit the salon every few months to endure a painful, frizz-inducing perm in a futile attempt to achieve ...

Wait long enough and everything comes back in style is an age-old truism. That day has arrived for perms. Hair salons across metro Detroit are seeing a blast from the past with the return of the ...

Katie Holmes sported curls in New York City on Feb. 16, 2023. “Because of the recent trends of people wanting to embrace and enhance their natural hair texture, the perm of 2023 tends to lean towards ...

She's a true curly girl, indeed. Sarah Hyland attends the 2019 Vanity Fair Oscar Party hosted by Radhika Jones at Wallis Annenberg Center for the Performing Arts, Feb. 24, 2019, in Beverly Hills, ...

During the ‘80s, tight, springy curls achieved via perms were everywhere. In the ’90s, they took a backseat to straighter styles and treatments, but they’re back and better than ever. With more ...

And just like that: the bubble perm is back. From Bella Hadid to EmRata and Katie Holmes, it seems many with naturally straight hair can’t resist the nostalgic pull of the ’80s classic. In fact, ...

First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

A hair perm kit makes it easy to transform straight hair into soft, natural waves or even tight curls. A perm is a hair styling treatment that adds body and texture to even the straightest hair and it ...

Given today's trends, you might think that the curly perm is best reserved for your mom's #TBT photos — but it's actually alive and well, and better-looking than ever before. For straight hair types ...