Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Digital marketers estimate that the average American is exposed to between 4,000 and 10,000 ...

Data-driven personalization. Hyper-personalization thrives on analyzing customer data and enables tailored experiences that increase engagement and loyalty. Ethical marketing practices. Brands must ...

Loyalty and marketing tech company Eagle Eye announced Monday the launch of an artificial intelligence-driven product ...

How do you strike the right balance between delivering personalized marketing experiences and protecting user privacy? Is it a zero-sum game in which one goal undermines the other, or can they ...

Salesforce Inc. said today it’s stepping up its generative artificial intelligence push with the launch of two new applications, Marketing GPT and Commerce GPT. The former is aimed at helping ...

Editor's Note: This article has been updated on April 16, 2024 to include new data and information. The original content was authored by Phil Britt. These days marketers no longer talk about ...

Auxia Inc. said it raised $23.5 million in Series A and seed funding to develop and sell its agentic artificial intelligence platform for personalized customer communications. The startup, which was ...

In a world driven by constant connectivity, online experiences need to be more personalized than ever before. This hyper-personalized approach aims to create the most relevant and customized ...

Your one-stop shop for personalized office, event & party supplies. Custom lanyards, wristbands, banners, table ...

Providence’s chief marketing and digital experience officer plans to utilize data and insights to bring the most useful and personalized experiences to patients. Shweta Ponnappa, who was recently ...