Google changed its home page to add a link to Froogle, while at the same time it tests personalized search. The search results page has been changed, with Google’s paid listings now separated from its ...

Personalized search? Both Google and Bing will tell you that it provides better results. But two-thirds say they don’t care. They view personalized search as a “bad thing,” a new survey finds. Nearly ...

Everyone is different. So why should Google’s search results be the same for every individual? That, in a nutshell, is the idea behind search personalization. It can be handy when search engines ...

Google is stepping up the push into personalized search results. A new change announced today should cause many more people to take up the service. In turn, the growth of personalized search should ...

Elinor Mills covers Internet security and privacy. She joined CNET News in 2005 after working as a foreign correspondent for Reuters in Portugal and writing for The Industry Standard, the IDG News ...

Speakers: Matt Cutts, Software Engineer, Google, Inc. Michael Gray, Owner, Atlas Web Service Gord Hotchkiss, President and CEO, Enquiro Tim Mayer, VP of Product Management, Yahoo! Search Danny ...

Like most search engines, Google stores huge quantities of data about logged-in users’ past searches; it uses the data to tweak a set of algorithms that deliver “more relevant” search results. But a ...

Brave Search on Thursday announced a way to customize search rankings by boosting or removing domains from search results. Rerank introduces a panel on the search results page to give individual users ...

Google's personalized search is making agency ranking reports less and less relevant. Many agency clients in emerging SEO (search engine optimization) and SEM (search engine marketing) markets, such ...