Not cool, guy.

Secretary of War Pete Hegseth shared a viral meme Sunday on social media of an iconic children's book character blowing up narco terrorists.

Now, the Canadian publisher of the “Franklin the Turtle” book series has responded to the meme posted by the U.S.’s top defense official.

The publisher of the Franklin the Turtle books condemned Defense Secretary Pete Hegseth’s use of the beloved children’s character in a meme making light of his department’s deadly strikes on boats in the Caribbean.

The Washington Post last week reported that Hegseth ordered a U.S. strike force to kill everyone on board one vessel in September. When two survivors were seen in the wreckage, commanders launched a second “double tap” strike to kill them.