Point-of-care (POC) healthcare marketing is on the rise, experiencing 171% revenue growth since 2019 to surpass $803 million ...

The European Commission (EC) has adopted its pharmaceutical strategy for Europe. The announcement follows a period of consultation earlier this year and meets the EC’s goal of finalizing the strategy ...

Last year, pharmaceutical companies spent over $8.1 billion on marketing campaigns, allocating over half of that to reach healthcare providers (HCPs). As the digital era retains its post-pandemic grip ...

MEDDDICAL has launched an advisory service addressing challenges in translating real-world health data into regulatory-grade evidence. The move ...

Pharmaceutical marketing is undergoing a fundamental shift from broad, broadcast tactics to highly personalized engagement. In this executive interview, Derek Choy, head of product at PharmaForceIQ, ...

State privacy laws are reshaping the way pharmaceutical companies reach patients, said Katie Carr, chief revenue officer at Swoop, in a conversation with Fierce Pharma Publisher Rebecca Willumson.

As federal and state governing bodies intensify scrutiny around direct-to-consumer (DTC) healthcare advertising, brands face a pivotal moment — one that calls not just for compliance, but strategic ...

LONDON--(BUSINESS WIRE)--As coronavirus continues to wreak havoc across industries, Quantzig’s sales analytics experts analyze the recent challenges in the pharmaceutical industry and explain why a ...

Deanna Horner, EVP of Enterprise DIRECT Strategy at EVERSANA, breaks down what's fueling pharma's embrace of direct-to-patient models. The direct-to-patient (DTP) channel has moved from experimental ...

DALLAS--(BUSINESS WIRE)--For over two decades, Pharmaceutical Strategies Group (“PSG”) has provided independent, research-driven insights into pharmacy benefit manager (PBM) performance through its ...