We’ve seen the first AI-generated commercials, songs and even social media influencers outside of healthcare. Will pharma be next?

In the not too distant past, pharma lagged behind consumer advertising’s ability to churn out cutting-edge creativity. Weighed down by the regulatory, safety and compliance aspects that are par for ...

For aura enthusiasts, puppy fanatics and pharma marketing gurus alike, the inaugural Fierce Pharma Week looked pretty sweet. Through the translucent walls of the press lounge at Philadelphia’s ...

Katie Swicegood Fulp is a bit of a late arrival to the world of pharma marketing. Her health-focused career started three years ago, with a role as a multichannel marketing manager at GSK. But that ...

Pharmaceutical companies are spending more on marketing than ever before, driven by factors including the aging of the population, the increased prevalence of chronic disease and the growing ...

The Austin-based startup founded by industry leaders accelerates time to market, enhances efficiency, and reduces costs for pharmaceutical companies through AI-driven automation of medical, legal, and ...

DFW, Great Point Partners, SK Capital and Water Street Healthcare Partners are among the PE firms investing in pharma ...

In the midst of mounting political scrutiny and regulatory ambiguity, pharmaceutical marketers are navigating one of the most uncertain environments in recent memory. The MAHA (Make America Healthy ...

The debate over pharmaceutical advertising on television has resurfaced with renewed vigor, among populist conservatives and activists, such as Charlie Kirk, who have advocated for regulatory ...

Pharmaceutical marketing is undergoing a hard reset. Tougher transparency rules, louder scrutiny of D2C ads, and political pressure on GLP-1s, telehealth, and drug pricing are all hitting at once. The ...