Predictive analytics is the use of statistics and modeling techniques to determine future performance based on current and historical data.

The Science and Art of Predictive Analytics Professor Ed Malthouse talks about his approach to teaching this vital skill as he takes over as the new instructor of the MSiA program’s introductory class ...

Learn about how predictive analytics works, the types, benefits, use cases, and top tools.

As HDR’s new Director of Predictive Analytics, I thought I’d use this opportunity to clarify what it is we do and how architecture projects can benefit from it. So… what is predictive analytics?

From a cost perspective the far-reaching benefits of predictive analytics for customer retention are undeniable.

1. Analyzing Customer Behavior Patterns Businesses can use predictive analytics to improve the customer experience by analyzing customer behavior patterns. This can help a business anticipate its ...