Iinformation that comes directly from the source--that is ... When conducting primary market research, you can gather two basic types of information: exploratory or specific.

However, primary market research is becoming slower ... often using a variety of different sources. The incontrovertible evidence for declining HCP participation lies in the digital records ...

When conducting primary research ... Dun & Bradstreet is another commercial source of market research that offers an abundance of information for making marketing decisions.