Prime Video, though, developed an AI tool using car data available to broadcasters and teams that can measure miles per gallon. The Burn Bar made a brief appearance during Prime's first broadcast ...

By integrating advanced technology and user-friendly features, Prime Video has not only modernized NASCAR broadcasts but also expanded its appeal to a younger, tech-savvy audience.This approach ...

NBC Sports will debut a new opening video for its NASCAR Cup Series coverage this weekend as it begins its stretch of the season with the Iowa Corn 350 at Iowa Speedway.

NASCAR’s Cup Series has shifted to a new address. The post NASCAR’s TV Deal With Prime Video Causes Massive Exodus of Core Fans as Viewers Give Up appeared first on EssentiallySports.

Prime Video averaged 2.16 million viewers for its five NASCAR Cup Series races this season. This marks the first year the streaming service aired NASCAR events under a seven-year deal.

Per Karp, Prime Video’s races had a median age of 56.1, over seven years younger than the median age of NASCAR’s linear television broadcasts this season (62.8 on Fox and FS1).

As NASCAR puts the first two races of its five-race Amazon Prime Video experiment in the rearview mirror and moves on to Week 3 at Michigan International Speedway, perspectives run the gamut.

NASCAR fans have grown accustomed to seeing speed, throttle and braking on broadcasts for years. Viewers of the Prime Video races have been able to see fuel usage with the introduction of the Burn ...

LOS ANGELES (AP) — Prime Video averaged 2.16 million for its five NASCAR Cup Series races. This was the first season the streaming service carried NASCAR events under a seven-year rights deal.

In this screen shot from Prime Video broadcast released by Prime Video, The "Burn Bar," lower left, is used to measure Ryan Blaney's performance during a NASCAR on Prime broadcast of a NASCAR Cup ...