"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." You've watched the TikTok makeup tutorials and put in the work. Your look? Flawless. But if it doesn't ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." But not all face primers compare; from downright sticky to seriously pilly results, it's important to ...

Primer can seem like a gimmick, but I promise it isn't. The step adds a cumulative 30 seconds to your routine but makes a world of difference in your makeup application whether you wear foundation or ...

With primer, your makeup glides on smoothly and blends easily. Plus, it doesn’t rub off or smear. Primer gives your makeup something to hold onto, helping it last much longer. Read on to find out more ...

The best eye shadow primers could be the make-or-break step that decides whether your look stays flawless or fades before lunchtime. One quick swipe can get richer pigment out of your eye shadow and ...

If you purchase an independently reviewed product or service through a link on our website, we may receive an affiliate commission. Think of your face as a blank canvas. When you’re applying your ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Applying primer is a beloved step in my beauty routine. The perfect primer will make your face feel soft and smooth and will help all of your other makeup items stay in place all day long. Creating a ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

If you’ve ever spent time perfecting your makeup only to see it fade or look patchy halfway through the day. Primer is the step most skip, but it’s the quiet hero that helps your makeup go on smoother ...