Adobe today announced the launch of a new analytics solution for product teams at its Adobe Summit conference in Las Vegas. Dubbed Adobe Product Analytics (because Adobe doesn’t mess around with its ...

For too long, software teams have been forced to choose between knowing what’s happening and understanding why. Product analytics told us where users dropped off, but not what would have worked better ...

Adobe Inc. today introduced a new cloud service that can help companies find opportunities to improve their applications and websites. The service, Adobe Product Analytics, joins the software maker’s ...

The freemium marketing approach has become commonplace among B2C and B2B software providers alike. Considering that most see fewer than 5% of free users move to paid plans, even a slight improvement ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

As we bid Google Universal Analytics (UA) its final adieu, we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). We wanted to know how ...

NEW YORK--(BUSINESS WIRE)--Octus, formerly Reorg, the leading provider of global credit intelligence and data, today announces the availability of its latest data solution, Octus Portfolio Analytics ( ...

BKD Analytics, a national practice unit of BKD CPAs & Advisors, has released a new product, Payment Risk Analytics. The solution is designed to assist in the detection of fraud and help identify ...

MORRISTOWN, N.J.--(BUSINESS WIRE)--Majesco, a global leader of cloud insurance software solutions for insurance business transformation, today announced the completion of a successful one-day Product ...