A 360-degree YouTube video for Kit Kat in Canada has racked up a video completion rate more than double the platform’s average ad. 'Zen break,' created in partnership with WorkInProgress, delivered a ...
NEW YORK ? A Nestlé executive at ad:tech New York 2013 said that the recent Kit Kat Android partnership was one example of how the CPG brand leveraged different platforms and touch points to engage ...
Campaign Trail is our look at some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. This week, direct-to-consumer giant Dollar Shave Club ...
Heading to the DMV on your lunch hour? Not a break. Running errands between Zoom calls? Also, technically, not a break. Kicking your feet up while several cheerfully enthusiastic men clean your house?