NEW YORK, NY--(Marketwire -08/29/12)- PENSRUS, a leading source for all marketing pens, advertising pens, and promotional products, has announced today the introduction of new BIC writing instruments ...
NEW YORK, NY--(Marketwire -08/09/12)- PENSRUS is celebrating their long-lasting relationship with BIC, a top-selling producer of personalized pens, custom logo pens, and more, by hosting a BIC Loyalty ...
Imagine holding a pen that’s been in more hands than any other writing tool in the world—one that’s so iconic that it’s practically synonymous with putting pen to paper. For years, the BIC pen has ...
Yes, we live in a digital world. As such, online marketing seems to be the only thing marketers think of when trying to attract new business. I am even guilty of it myself. With so many marketers ...
https://www.thehindubusinessline.com/companies/frances-bic-group-buys-out-cello-pens-for-540-crore/article7971547.ece Copy France-based BIC Group has acquired the ...
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Pens, Lighters, and Razors: How BIC Launched a Global Giant. Plus, What’s Next for Its CEO.
In 1944, Marcel Bich, a young Frenchman who had just finished serving in World War II, needed a job. He found work at a stationary wholesaler selling ink pots and quills. At the time, the ballpoint ...
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