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Are YOU pronouncing IKEA correctly? The correct way to say popular brand names from around the world revealed - from Zara to Volkswagen
Spain and the US shared pronunciations The biggest differences were how Swedish brand Ikea is pronounced in Sweden They were also surprised by the Spanish pronunciation of clothing brand Zara ...
Business Insider India6y
Ikea's furniture names are famous for being hard to pronounce, but they aren't completely random. Here's where they come from.
Ikea's famously hard-to-pronounce furniture names aren't just gibberish. They're part of an elaborate naming system originally designed to help Ikea founder Ingvar Kamprad - who was dyslexic ...