Add Yahoo as a preferred source to see more of our stories on Google. Spring trends may leave you thinking of ditsy floral and blushing beauty looks, but this year's fads are taking a darker turn.

Call it the Jenna Ortega effect — vampy makeup is officially having a moment. After years of laminated brows, glazed skin, and pink blush ruling the algorithms, the beauty mood has taken a turn ...

As we close 2025 out, it’s clear that makeup has been slowly shifting back to something more expressive. We spent the year experimenting with underpainting, pushing blush past “natural” into bold ...