White and the brand will produce variations of the popular Purple Urkle cannabis strain, inspired by his beloved Steve Urkle character. The line is set to launch on April 20, and will be available at ...

The Granddaddy Purple strain might just be the most well-known cannabis variety in the market. With its striking, deep purple hues, distinct aroma, and intensely calming effects, it has quickly become ...

Actor and Family Matters star Jaleel White revealed to Forbeson Tuesday that he has launched a new cannabis line called ItsPurpl. White created ItsPurpl through a partnership with 710 Labs and ...

Actor Jaleel White, best known for his role as Steve Urkel in Family Matters, has launched a new cannabis line called ItsPurpl. “Friends and family always thought it was funny to send me bootlegged ...

The partnership with 710 Labs started because founder Brad Melshenker met White on a flight, and through the conversation, they realized how passionate they both were for cannabis. “710 has never been ...