The value of strong questionnaire design, complemented by the task of high-quality sample development, is not fully appreciated. Too often researchers relegate those two essential building blocks of ...

Primary research can be carried out in a number of different ways, for example surveys, questionnaires, focus groups or observations. A questionnaire is a set of questions to find out customers ...

The questionnaire survey is a primary tool in market research. Questionnaire surveys are useful. However, even if they are well-specified and structured, there are limitations due to psychological ...