Rapala’s new Busch Light Original Giant Lure turns one of fishing’s most iconic crankbaits into a bold wall display for ...

Minneapolis, MN – July 15, 2010 –Activision, Inc. (Nasdaq: ATVI) and Rapala, the world’s leading fishing brand, announced today that Rapala Pro Bass Fishing is coming this Fall to the Xbox 360 ® video ...

The best fishing lures for forward-facing sonar users, featuring baits that show up clearly, stay visible, and trigger bites in real time.

SANTA MONICA, CA – August 31, 2009 – Activision Publishing, Inc. (Nasdaq: ATVI) has announced a brand new entry in its Rapala fishing franchise, Rapala®: We Fish™ for Wii™. Slated for release on ...

Ron Weber, the Duluth native who made his fortune by introducing Finnish Rapala fishing lures to America, died Friday. He was 84. Weber grew up in Duluth, fishing the French and Lester rivers as well ...

Rapala Pro Bass Fishing pits players against real-life fishing pros on top freshwater lakes across North America – only the finest techniques and equipment will determine who is the best of the best.