Rapala’s new Busch Light Original Giant Lure turns one of fishing’s most iconic crankbaits into a bold wall display for ...

Rapala Tournament Fishing conjures memories of simple summer afternoons on the lake, of dirty worms and sharp hooks and a little red and white bobber dipping beneath the surface of the cool water. And ...

More than 80 years ago on the pristine waters of Lake Päijänne in Finland, a fisherman named Lauri watched from his boat as large predatory fish attacked schools of minnows. Time after time, he ...

DULUTH, Minn. — Ron Weber, the Duluth native who made his fortune by introducing Finnish Rapala fishing lures to America, died Friday. He was 84. Weber grew up in Duluth, fishing the French and Lester ...

The best fishing lures for forward-facing sonar users, featuring baits that show up clearly, stay visible, and trigger bites ...

Rapala VMC Corporation (“Rapala VMC”) is pleased to announce a new distribution agreement with Okuma Fishing Tackle Co Ltd ...

RAPALA VMC CORPORATION LAUNCHES NEW SUSTAINABILITY STRATEGY AIMING TO BE ONE OF THE LEADING FISHING TACKLE COMPANIES IN THE WORLD IN TERMS OF SUSTAINABILITY BY 2024 Over the course of 2020, Rapala VMC ...

If any item holds special mysticism among fishing gear, it’s the lure. Some anglers spit on them for good luck; many have favorites (my dad and I still call one spinner, which will be kept secret to ...

The name would seem to be a spoof, Mark Fisher. It's not. He is an actual fisher, yes -- one who seeks fish and, not incidentally, gets paid to do it. But that's also his name, Fisher. Mark Fisher.

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Ron Weber, who introduced Rapala fishing lures to U.S., has ...

The latest entry in the Fun Labs-developed line of Rapala-branded fishing video games will arrive on PlayStation 3, Xbox 360 and Wii this summer, publisher Activision revealed today. Titled Rapala ...