Rapala VMC Corporation (“Rapala VMC”) is pleased to announce a new distribution agreement with Okuma Fishing Tackle Co Ltd ...
Rapala’s new Busch Light Original Giant Lure turns one of fishing’s most iconic crankbaits into a bold wall display for ...
Minneapolis, MN – July 15, 2010 –Activision, Inc. (Nasdaq: ATVI) and Rapala, the world’s leading fishing brand, announced today that Rapala Pro Bass Fishing is coming this Fall to the Xbox 360 ® video ...
SANTA MONICA, CA – August 31, 2009 – Activision Publishing, Inc. (Nasdaq: ATVI) has announced a brand new entry in its Rapala fishing franchise, Rapala®: We Fish™ for Wii™. Slated for release on ...
PRESS RELEASE, January 30, 2026 Rapala VMC Corporation ("Rapala VMC") is pleased to announce a new distribution agreement with Okuma Fishing Tackle Co Ltd ("Okuma") in Australia, bringing the globally ...