AI tools are reshaping real estate listings but raising concerns over misleading, digitally enhanced property photos.

Industry experts urged housing peers to embrace AI as the tech moves beyond its novelty status or risk being left in the dust ...

Discover the a four-step framework that builds rapport, engages clients, advises effectively and secures listings.

Follow these insights and actionable tips for leveraging PR to enhance the reputation and visibility of your real estate brands. Public relations helps real estate agents establish customer ...

In a very competitive real estate market, agents are constantly looking for ways to stay ahead. Success no longer depends ...

Your real estate company relies on recurring revenue from established clients and additional revenue from new clients to survive and grow. Retaining and attracting business requires a marketing ...

The days of expensive direct mail, radio and TV campaigns are coming to an end, and more and more real estate agents are turning to digital marketing to acquire new clients and sell more homes. As the ...

Real-estate agents increasingly are marketing their listings—and themselves—in short, often low-production videos that can be made and viewed easily on mobile devices. Property tours have become ...

Whether you’re showcasing a new listing, promoting your services, or sharing details of an open house, real estate marketing calendar templates can make your life much easier. These tools help you ...

Social media platforms, especially Instagram, are changing the way people buy everything from fashion to furniture, and now the same can be said for real estate. While buyers used to visit the MLS or ...