LONDON, UK –– Aardman has joined forces with Levi Roots to produce his first ever above-the-line advertising campaign for Reggae Reggae Sauce. The £2m campaign, created by JWT London, encourages ...

There’s something a little discordant about this UK TV commercial for Reggae Reggae Sauce, created by stop-motion greats Aardman Animations (of the Wallace & Gromit films and the upcoming “The Pirates ...

Ever since musician, chef and entrepreneur Keith Valentine Graham – better known to you and me as Levi Roots - was scooped up for his signature Reggae Reggae Sauce on Dragon’s Den in 2007, the ...

When he appeared on Dragons’ Den to market the Reggae Reggae Sauce that would make him a multi-millionaire, Levi Roots billed it as the ultimate family collaboration. He told the world that the sauce ...

Levi Roots has said he is scared to re-watch his Dragons’ Den pitch because he was “rubbish”. The Jamaican-born businessman shot to success after appearing on the programme in 2007 to seek investment ...