The most expensive Rolex Datejust ever sold at auction was a Reference 6305 from 1955 that once belonged to Konrad Adenauer, the first Chancellor of the Federal Republic of Germany. While Adenauer, ...

Editor’s Note: The above taxonomy is Rolex’s own. For our purposes, we’ve separated the Explorer and Explorer II, as they’re two very different watches and occupy unique positions in Rolex’s overall ...

Over a century after they first hit the market, Rolex watches for men still set the standard. It's hard to explain just how dominant Rolex is in the watch space, and even the most breathless analogies ...

There's a misconception that you have to be a millionaire, or at least very wealthy, to own a Rolex. In reality, the average income of Rolex watch owners in 2023 ranged between $100,000 to $150,000.

Rolex’s founder, Hans Wilsdorf, was onto something when he made his company logo a crown – it has remained the king of watch brands for more than a century. Its enormous brand equity is partly because ...

No other name in watchmaking carries the clout of Rolex. It’s not just the logo; it’s the consistency, the legibility, the calm refusal to follow trends. Over the years, a handful of models have stood ...