Ronald McDonald, Hamburglar, and Grimace attend the 96th Annual Macy’s Thanksgiving Day Parade on Nov. 24, 2022, in New York City. McDonald’s is reaching into its past to appeal to younger customers.

McDonald’s is transporting its customers back in time this summer with an “adult Happy Meal” featuring a limited-edition shake. For the first time in 20 years, McDonald’s is unveiling its ...

The new McDonaldland Meal is coming to restaurants on Aug. 12. Fans can enjoy their choice of a Quarter Pounder with Cheese or a 10-piece Chicken McNuggets. Beloved characters like Ronald McDonald, ...

The McDonaldland Specification Manual from the 1970s depicts eight core characters, including Ronald McDonald. The Hamburglar is a thief who persistently tries to steal McDonald's hamburgers. Captain ...

The limited-time McDonaldland Meal features “an ode to one of its major landmarks” and a collectible tin in each bag, McDonald’s said. Hand-out Photo by McDonald's USA McDonald’s is tapping Ronald ...

McDonald’s platform McDonaldland may be new, but the mythical place is filled with familiar faces from the burger chain’s past. Beginning Aug. 12, McDonald’s customers are invited to McDonaldland, the ...