With minimalist branding and a higher price point, the salt brand is now chasing after “the aspiring home chef.” To entice new customers, Diamond Crystal recently introduced a redesigned box ...

In all, the launch of Baking Salt falls in line with the takeaways of a New York Times piece from August about Diamond Crystal’s recent revamp: The brand is no longer concerned with just being ...

Morton vs. Diamond Crystal. Morton has been headquartered in Chicago since 1848, and in 1914 introduced the iconic umbrellaed Morton Salt Girl to emphasize the free-flowing quality of its table ...

Best sea salt brands for cooking, sprinkling and seasoning - Say hello to the seasoned experts. ... As you’d imagine, plucking salty crystals out of the sea is a complicated job.

In 2011, Bon Appétit, which was then becoming a major resource for Millennials teaching themselves how to cook, adopted Diamond Crystal as its house salt. This is all a little funny.

Morton vs. Diamond Crystal . Morton has been headquartered in Chicago since 1848, and in 1914 introduced the iconic umbrellaed Morton Salt Girl to emphasize the free-flowing quality of its table ...

Morton and Diamond Crystal are the most common brands of kosher salt you’ll find on shelves. Despite the name, they aren’t interchangeable, and choosing which to use can be a point of ...