Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad ...

Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make it work for you.

From search term matching to URL expansion, discover how Google’s AI Max for Search works – and why advertisers should test it now.

Google Ads will be removing the language targeting setting from Google Ads Search campaigns by the end of 2025. This notice was posted quietly at the top of a Google help document in the Google Ads ...

Get your Black Friday PPC campaigns in shape with platform-specific guidance, feed prep, bidding tips, and practical ...

Google made a handful of tweaks to its Channel Performance and Asset reports this week – including long-awaited ROI metrics ...

Google has released version 21 of the Google Ads API, this is a major release with dozens of updates. Updates include AI Max for Search campaigns, PMax changes, reporting updates and much more. Google ...

TikTok this week released search ad-campaign data to demonstrate its worth as its extended deadline -- September 17, 2025 -- to be sold to a U.S. owner or face a ban in the United States quickly ...

Budget increase, performance drops, budget decrease. Almost every marketer knows that short-sighted game, where decisions are made on a daily basis and campaign performance fluctuates to extremes, ...