Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, ...

In my travels as a strategy consultant, there is one constant among new clients: a lack of definition around target markets. Clients tell us they have clarity, but when we pull back the kimono, we ...

Synchronizing sales and marketing around a unified, customer-centric approach is essential for pharmaceutical companies ...

This week's guest on Marketing Smarts is Tim Suther, chief marketing and strategy officer for Acxiom, a firm that Tim referred to as "the original Big Data company"; FRONTLINE called it "one of the ...

The Joyoung brand was launched in 1994 when a group of recent college graduates invented the world's first automatic hot soymilk-maker home appliance. After some ups and downs, the Joyoung ...