The Coca-Cola Company on Tuesday (Feb. 18) introduced Simply Pop, its first entry into the prebiotic soda category, per details shared with Marketing Dive. The new beverage line comes as the marketer ...

With the launch of Simply Pop, the Georgia-based drinks giant is staking its claim in the fast-growing prebiotic soda market. Prebiotic sodas are all the rage, and the Coca-Cola company is finally ...

Testers strongly preferred the one with a hit of chocolate, predicting that even folks who aren’t fans of pumpkin would like ...

Coke is stepping into the prebiotic soda market with a new "fruit-forward line of beverages": Simply Pop. The new products, an extension of Coke's "Simply" line, do not have any added sugar and ...