Rapper Eminem has sued Australian beach brand Swim Shady, arguing the company’s name is too similar to his trademarked alter ...

Eminem is taking legal action against an Australian beach umbrella company, Swim Shady, claiming their name is too similar to ...

The brand, Swim Shady, makes chic, personal, compact umbrellas for beachgoers. And Eminem – aka Marshall Mathers – has ...

Eminem launched a legal battle against a “Swim Shady” beach umbrella, claiming the Australian company ripped off his “Slim Shady” alter ego.

Eminem is taking legal action against an Australian beachwear company, Swim Shady, claiming its name infringes on his famous ...

"Swim Shady is a grass roots Australian company that was born out of a desire to produce stylish and effective sun shades and other items to protect from the harsh Australian sun," the company said, ...

The US rapper is renowned for protecting his brand after being embroiled in multiple lawsuits over the use of his likeness ...