A company selling beach gear is caught up in a David and Goliath legal battle with Eminem after he challenged its use of the ...

Rapper Eminem has sued Australian beach brand Swim Shady, arguing the company’s name is too similar to his trademarked alter ...

US rapper Eminem has taken legal action against an Australian beachwear company called Swim Shady, saying its name is too ...

The brand, Swim Shady, makes chic, personal, compact umbrellas for beachgoers. And Eminem – aka Marshall Mathers – has ...

The 53-year-old rapper’s legal team has argued that Swim Shady creates a “false association” with Eminem, whose Slim Shady ...

The rapper's lawyer claims the Australian company's name is too similar to his own famous nickname, which he's had ...

Eminem launched a legal battle against a “Swim Shady” beach umbrella, claiming the Australian company ripped off his “Slim Shady” alter ego.

Eminem, Mr. Slim Shady himself, is suing Australian beachwear company Swim Shady, claiming the brand name is too close to the ...

Eminem's legal action was initiated just days after Swim Shady received its trademark approval from the United States Patent and Trademark Office (USPTO) in September. The rapper's petition argues ...

The rapper filed a petition to cancel the beach brand's U.S. and Australian trademarks, while the Sydney-based company plans to fight the legal challenge.

US rapper Eminem, real name Marshall Mathers, has filed a lawsuit against Australian beach accessory company Swim Shady, ...