Eminem has taken legal action against an Australian beachwear brand called Swim Shady due to the company name being too ...

Rapper Eminem is taking an Australian swimwear brand to court, alleging that their name, Swim Shady, is too close to his ...

All you other Slim Shadys are just imitating." And now, the iconic rapper, 53, is taking legal action after an Australian ...

Rapper Eminem has sued Australian beach brand Swim Shady, arguing the company’s name is too similar to his trademarked alter ...

Eminem has filed a federal trademark cancellation petition against an Australian beach umbrella company called Swim Shady, ...

After the United States Patent and Trademark Office (USPTO) granted the Swim Shady's trademark in September, Eminem filed a ...

A company selling beach gear is caught up in a David and Goliath legal battle with Eminem after he challenged its use of the ...

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The brand, Swim Shady, makes chic, personal, compact umbrellas for beachgoers. And Eminem – aka Marshall Mathers – has ...

Eminem is taking a beach brand to court, arguing ‘Swim Shady’ will make people think he’s suddenly pivoted to selling umbrellas.

"Swim Shady is a grass roots Australian company that was born out of a desire to produce stylish and effective sun shades and other items to protect from the harsh Australian sun," the company said, ...

Eminem, Mr. Slim Shady himself, is suing Australian beachwear company Swim Shady, claiming the brand name is too close to the ...