Making its debut in Aspen, X Games will leverage AI technology from Google Cloud to enhance objectivity in subjectively judged sports. The aim is to deepen fan engagement, and provide valuable ...

U.S. Ski and Snowboard and X Games have entered a strategic partnership, according to an announcement Thursday, June 27. The news came after X Games announced its plans to begin a new competition ...

The Winter X Games will have an entirely new participant when the sports event slides into action later this week: an artificially intelligent judge. During the X Games Aspen 2025, an experimental ...

It's late January, and that means one thing for fans of freeskiing and snowboarding— X Games Aspen 2025 is here. X Games Aspen 2025 will feature Men's and Women's skiing and snowboarding competitions ...

Australian Scotty James won his seventh Winter X Games snowboard halfpipe title, moving one shy of Shaun White’s record. James, a 30-year-old with Olympic silver and bronze medals, landed the first ...

The X Games will experiment judging halfpipe runs this week in Aspen using artificial intelligence, the cutting-edge technology that could someday play a role in the way subjectively judged sports are ...

The X Games are back for the weekend between June 27-29, 2025 in Salt Lake City. The best skateboarders, BMX, and motocross riders will compete in Utah for gold. Just ahead of those events, however, ...

X Games is back for its 22 nd consecutive year at Buttermilk Ski Area starting Friday, with many of the world’s best skiers and snowboarders set to compete in halfpipe, slopestyle, big air and ...

Forbes contributors publish independent expert analyses and insights. Michelle Bruton covers action sports and the Olympics and Paralympics. A new X Games street style event is set to run on December ...