Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.

Social media has revolutionized the way businesses connect with their target audience. It has become an indispensable tool for marketers seeking to build brand awareness, engage with customers and ...

Every year, market researchers slice and dice the vast army of consumers by generation, studying them for their retailer clients who use the data to create and target marketing and advertising ...

A main feature of a social media platform is a feed where users can discover shared imagery and commentary. The feed is designed to attract people’s attention. Social media feeds have commercial value ...

Grocers typically use social media to show off what they bring to shoppers’ tables, from seasonal products to fresh meals. At the end of the day, though, most grocers’ social media pages end up ...

While recent negative media surrounding social media may have marketers nervous about the potential impact on consumer engagement, new research suggests they have nothing to worry about. In a survey ...

2024 was a banner year for social media platforms. Facebook and Instagram still own the lion's share of social media ad spend, and TikTok has been gradually claiming a larger slice of social media ad ...

AI adoption in business functions surges, with 34% of tasks now machine-performed as of 2023. Advanced AI tools to transform social media management for SMEs, enhancing customer engagement and ...