China is moving beyond its identity as the ‘world’s factory’ and investing more heavily in cool, cultural intellectual ...

China has overtaken the United Kingdom in the annual Brand Finance Global Soft Power Index, ranking second only to the United ...

In an age where nations compete not only with arms or capital but with ideas, lifestyles, and credibility, Ayurveda, India’s ...

New Zealand ranks pretty highly in this year's Global Soft Power Index, but we have been better in the past, and some of our key images are aging out. There has been increasing commentary about the ...

You’ve probably heard of “soft power.” The word “soft” has many connotations, among them “feeble” or “weak.” Softness also denotes gentleness, kindness, tenderness, so the term, “soft power” may seem ...

Power is the ability to get others to do what you want. That can be accomplished by coercion (“sticks”), payment (“carrots”) or attraction (“honey”). The first two methods are forms of hard power; ...

What may look like savings through layoffs and grant rescissions will in fact cost billions in lost trade, weakened alliances, and diminished global influence. Linda J. Bilmes is a former US assistant ...

During the 2025 Beijing Cultural Forum held on September 23-24, an index gauging 10 most characteristic cities in cultural ...