Sony has long adopted a ‘cover-every-base’ approach to its marketing strategy. Its business model since its DSLR days has seen the brand flood the market with an array of outwardly similar models, the ...

We'll start with the A7C R, since it's an all-new model. It features a softer, grippier material along with a deeper handle. It also comes with an add-on grip that extends the length, giving you a ...

Imaging powerhouse Sony has decided to go all in and announce two cameras and a lens at once. The cameras expand the Alpha 7C series, moving the line from a single, do-it-all, full-frame camera to two ...

Posts from this topic will be added to your daily email digest and your homepage feed. What used to be a single $1,800 jack-of-all-trades camera is now a $2,199.99 sequel model and its $2,999.99 ...