This year, the PlayStation brand is celebrating its 30th anniversary with all sorts of festivities, and it's now focusing on ...

PlayStation is celebrating five years of the PS5 with its latest 'It Happens on PS5' campaign, which sees eye-catching ads ...

Portland advertising agency Wieden+Kennedy unveiled a new commercial for Sony featuring James Bond, to coincide with the release of the new 007 movie, “Skyfall.” Portland advertising agency ...

In-game advertising is uncharted territory even for brands that consumers associate with gaming. Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of ...

Never let it be said that video game companies don’t know how to have fun with their fanbases and properties. Whether it’s Microsoft, Nintendo, or Sony, each one of them has created things over the ...

Sony Interactive Entertainment’s new PS5 ad has possibly teased the long-rumored Ghost of Tsushima 2 from Sucker Punch Productions. The new trailer depicts a group of horsemen at the 43-second mark ...

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A new Sony Interactive Entertainment job advertisement has some fans convinced that PS6 CPU will likely be ARM-based. The job is for system software development, and will task the incumbent with ...

Sony has patented new technology that will give the console-maker the ability to "suspend interactive content" to stream ads to players. The patent was posted by a NeoGaf forum-goer, who found ...

John Lewis has become renowned for taking this approach, and it has used the same formula for its 2025 Christmas ad. But it ...

[timecom-gdgt url=”http://gdgt.com/apple/iphone/4/” style=”full” float=”right”] Having been to things like E3 and GDC, I’ve poked and prodded ...

ABUJA (Reuters) - A blockbuster sci-fi movie which caricatures Nigerians as gangsters and cannibals and a Sony PlayStation advert which implies they are fraudsters have infuriated a government ...