Southwest is sending a clear message to travelers and a key competitor. The airline is engaged in a "billboard war" with ...

Southwest Airlines no longer includes two free checked bags for all fares. Here’s who still qualifies, how much fees cost, ...

The Southwest Airlines flying experience is different today than it was for last year's holiday travelers. What you should ...

Now, on the other side of the government shutdown, Southwest Airlines CEO Bob Jordan has sent a message to customers where he ...

Well, a similar advertising feud has now broken out between United Airlines and Southwest Airlines on two stacked billboards in downtown Denver. The two airlines are using a playful marketing strategy ...