Makeup is an older tradition than Halloween itself. With origins dating back as far as 5,000 years ago, the first lipstick was used by the ancient Sumarians to decorate their faces, mainly on the lips ...

Puppy eyes, not to be mistaken for dog eyes, is another one of Korea's cutesy beauty trends we're happy to import. The liner style with downward flicks is all about the almond shaped, doe-eyed look ...

As more companies use virtual technology for cosmetics testing, Perfect Corp. created YouCam Tutorial, which helps brands create step-by-step beauty tutorials to educate consumers on makeup ...

Could this be the most inspo-packed two minute edit, ever? We spotted the delightfully different makeup tutorial on iloveyou-magazine.com and got very excited about the versatile uses of the Ellis ...

Makeup looks come and go (and come back again, if you're patient enough), but nothing has withstood the trend cycle quite like the smoky eye, making its way into routines everywhere with its ...