I have bad news for my fellow rage baiters: We may be seeing the peak of the rage-bait bubble. I'm advising you to exit your rage-bait positions and go long on earnest posting through at least 2027.

It’s trending. Rage bait began as an online phenomenon - a way to push people’s buttons and provoke outrage for more clicks. Recently, a shift occurred, with this method of manipulation moving from ...

Rage bait is everywhere, from in-person bantering to online comments. There is an evident lack of empathy in online rage baiting, since users feel like they are hiding behind a wall of dark humor. I ...

Chris Brown deactivated his Instagram account after insisting he's not a "colorist" who shows preference to lighter-skinned Black women. Shortly before deactivating his Instagram profile on Tuesday ...

"Rage bait" has been named the word of the year by the Oxford University Press. It means social media content that is designed to create a strong and negative reaction. Posting content intended to ...

Earlier this week, Oxford University Press named ‘rage bait’ as 2025’s Word of the Year (despite it actually being two words, ahem)… but over on socials, the concept is not exactly new. If you were on ...