Thank you for the reminder that so much of a brand’s equity resides in its physical pack (DW 12 August). The examples shown of Waitrose’s redesigned London Dry Gin and Smirnoff Ice demonstrate at a ...

When it comes to packaging, one of the biggest challenges for brands is fragmented agency relationships. Aside from the admin load and multiple handoffs this creates for marketing teams (all amplified ...

Across the packaging sector, brands use packaging design to combine visuals, messaging and layout into storytelling at the ...

Packaging trends across food, beverage and e-commerce sectors continue to evolve as brands compete for shelf visibility ...

Foam Fabricators Inc, which is backed by Compass Diversified, has made an investment in Springfield, Tennessee-based Rational Packaging, a provider of recyclable, paperboard-based structural packaging ...

Fibre-based packaging, including moulded pulp and paper structures, is emerging as a scalable plastic alternative as regulation tightens and performance improves.

It’s easy enough to spot the differences between fashion and architecture. In many ways they’re creative opposites – buildings take years of planning and construction, and are generally built to last, ...

India’s packaging boom is masking deep inefficiencies in design, validation and sustainability, and the industry must shift ...

When it comes to packaging, one of the biggest challenges for brands is fragmented agency relationships. Aside from the admin load and multiple handoffs this creates for marketing teams (all amplified ...